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Giorgio Armani – Sì Intense Brand Activation

Written by Sue Osborn

Sue Osborn is Skyshows' Head of Flight Operations and Chief Remote Pilot. She has more than 15 year's experience across uncrewed systems, predominately from her time as a Mission Commander and Flight Instructor within the Australian Army's premier uncrewed systems Unit, 20 Regiment. Sue now uses her significant Defence experience in the civilian sector to promote flight safety and excellence.

AGB Events engaged Skyshows to deliver a 450 Drone Light Show for Giorgio Armani’s new fragrance brand Sì Intense.

The Drone Light Show was launched from the footsteps of the Royal Botanical Gardens and best viewed from the iconic Sydney Opera House, Bennelong Restaurant.

About the fragrance –

In the world of perfume, there are certain fragrances that take the industry by storm, and Sì by Giorgio Armani is undoubtedly one of them. This iconic perfume was first introduced to women in 2013, and it’s been captivating hearts ever since. Sì is a chypre fruity fragrance that’s specially crafted for women who want to make a statement wherever they go.

The new(ish) fragrance of Sì Intense, was release in September 2023. In the new SÌ eau de parfum intense, the blackcurrant nectar is obtained not from the buds, but from the fruit, thanks to a unique extraction technique offering a very different, fruitier, and intense note. Both juicy and pulpy, blackcurrant nectar brings naturalness to the fragrance, and an addictive fruit nectar effect.

At the heart is a rose damascena absolute, which reveals the rose’s richest, most appealing facets, creating the fragrance’s dense, suave effect. This combines with davana essential oil notes, whose velvety, fruity note adds to SÌ eau de parfum intense floral sensuality.

The sensual trail of overdosed bourbon vanilla infusion from Madagascar, is sourced through a sustainable program designed to support local communities. The hint of black tea, sustainably sourced in India has smoky and herbaceous accents, elevating the vanilla signature of SÌ eau de parfum intense.

Sì Intense was originally launched in 2014 (in a black bottle). At some point it was reintroduced in a more ambery color, which as of this writing is still shown on the US Armani Beauty website. The notes for all three versions are similar but not identical.

About the man, Giorgio Armani –

Italian fashion designer known for understated elegance. Armani attended medical school for a couple years, then started in fashion as a window dresser in an Italian department store. He later worked for Italian designer Nino Cerruti. In 1974 he debuted his first menswear collection; today, he owns a fashion empire than has done very well indeed: in 2004, he was ranked 294 in Forbes list of the wealthiest people in the world. Lines include Giorgio Armani Borgonuovo (luxe), Armani Privé (couture), Le Collezione (diffusion line), Emporio Armani (upscale sportswear) and A/X Armani Exchange (denim & sportswear).

View more on the Skyshows blog

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